September 2, 2025
Generative AI is transforming search from links to answers. Learn how GEO-readiness can help your business stay visible, build authority, and thrive in the future of SEO.
August 28, 2025
Discover how Generative Engine Optimization (GEO) helps your brand get cited in ChatGPT, Perplexity, and Google SGE. Learn the key principles, frameworks, and tools to stay visible in the era of AI-driven search.
June 8, 2024
As Google continues to evolve, the integration of AI-powered features into its search engine is reshaping the landscape of Search […]
June 13, 2022
In order to help you figure out which KPIs to track, this article will list down the metrics you need to track to analyze your digital marketing strategy to increase traffic, leads, and sales.
January 17, 2021
Some SEO techniques tend to do more harm than good. Here are the 4 most common SEO mistakes you should avoid at all costs.
March 24, 2020
![[Podcast] MM042: 3 SEO Bad Habits You Should Give Up Right Away](https://www.startupcafedigital.com/wp-content/uploads/2020/03/seo-2020.jpg)
In this episode, Sandeep Mallya reveals the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google.
February 6, 2020
![[Podcast] MM040: Google's Featured Snippet Update - What Marketers Need to Know](https://www.startupcafedigital.com/wp-content/uploads/2020/02/google-2020-updates.jpeg)
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic.
December 16, 2019
![[Podcast] MM039: Craig Campbell Interview - Epic Affiliate Marketing Strategies for Beginners](https://www.startupcafedigital.com/wp-content/uploads/2019/12/Podcast-Ep.-39-Promo.png)
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies.
December 11, 2019
In episode 38 of Marketing Mantra, Sandeep Mallya will be joined by our special guest, Lukas Haensch, co-founder of Pathmonk
November 18, 2019
Tune in to this episode to learn more about how BERT will impact search results and what it means for SEO in the long run.
September 7, 2019
![[Podcast] MM031: This Month in SEO [August 2019 Edition]](https://www.startupcafedigital.com/wp-content/uploads/2019/09/this-month-in-seo-aug-2019.jpeg)
In this episode, Sandeep Mallya shares the top 3 news stories in Search Engine Optimization (SEO) in August 2019.
August 22, 2019
In this episode, Matthew Woodward will talk about the role of link building in the rapidly evolving SEO landscape and share 3 of his favourite link building strategies.
March 19, 2019
In this episode, Sandeep Mallya reveals a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.
January 26, 2019
In this episode, Sandeep Mallya discusses the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.
November 20, 2018
In episode #8 of the Marketing Mantra podcast, Sandeep Mallya talks about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.
October 9, 2018
In episode #5 of the Marketing Mantra podcast, Sandeep Mallya reveals a simple SEO hack you can use to build high-quality backlinks.
August 28, 2018
In this episode of the Marketing Mantra podcast, Sandeep Mallya talks about the top 5 SEO news stories in August.
If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune your SEO strategy accordingly.
July 18, 2018
In this SEMrush webinar, Sandeep Mallya, founder of 99signals and Startup Cafe Digital, will talk about his own experience with affiliate marketing and share actionable tips to grow a steady affiliate income from your blog.
January 3, 2018
Is your SEO knowledge up to speed? At 99signals, our SEO and inbound marketing blog, we created a quiz to assess your basic SEO knowledge. The quiz features questions about different aspects of SEO: on-page SEO, link building, technical SEO, content, SEO tools, and local SEO...
October 29, 2017
Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses...