Episode Description
In episode 38 of Marketing Mantra, Sandeep Mallya will be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion “nerd.” Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.
The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site’s page speed to increase conversions.
Here are some of the topics we’ll be covering in this episode:
-
How to optimize your mobile website
-
Differences in mobile and desktop conversion
-
How to increase conversion by using onsite behavior for optimization
-
Hands-on tips on tools.
Listen on: Apple Podcasts | Google Podcasts | Spotify
About Marketing Mantra
Marketing Mantra is a marketing podcast by 99signals, hosted by Sandeep Mallya. If you’re an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you’re sure to find something useful and interesting in each episode.
Join us for a new episode every week (and sometimes more) and get better at marketing, SEO, and blogging.
Subscribe to Marketing Mantra on any of these platforms
Apple Podcasts | Google Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | Anchor | Stitcher
We’d really appreciate if you could provide ratings and reviews for our podcast on those platforms if you have a moment.
Visit 99signals.com for more tips, insights, and strategies on SEO and blogging.
Related Resources