October 10, 2019

[Podcast] MM036: An Interview with Subramanian Kalpathi, Author of “The Millennials”

In this episode, we’ll be joined by Subramanian Kalpathi, author of “The Millennials.” He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.
October 4, 2019

[Podcast] MM034 – The Best Podcast Analytics Tool

If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool.
July 2, 2019

[Podcast] MM027: Everything You Need to Know About Facebook’s Libra Cryptocurrency

In episode 27 of Marketing Mantra, Sandeep Mallya shares his thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money.
June 6, 2019

[Podcast] MM024: Startup Culture Series: The Unique Case of Zappos

In this newly-launched series at Marketing Mantra, called the "Startup Culture Series," we'll focus on unique case studies and share our views on startup best practices. Sandeep is joined by his co-host, Raksha Shenoy (his wife 😀) who has over a decade of experience in the HR space.
June 5, 2019

[Podcast] MM023: Thoughts on Apple Shutting Down iTunes

In episode 23 of Marketing Mantra, Sandeep Mallya shares his thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.
May 24, 2019

[Podcast] MM021: 3 Best WordPress Plugins to Double Your Site Traffic

WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, Sandeep Mallya talks about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.
May 13, 2019

10 Best Business Books for Entrepreneurs and Small Business Owners

What do successful entrepreneurs like Bill Gates, Richard Branson, Elon Musk, and Mark Zuckerberg have in common? Aside from being billionaires, of course, they are all avid readers, and some of them even attribute their success to reading.