March 30, 2019

MM018: Instagram’s Latest Feature Transforms It Into a Shopping App

In this episode, Sandeep Mallya talks about Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it.
March 19, 2019

MM017: A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

In this episode, Sandeep Mallya reveals a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings.
February 18, 2019

ROI Calculator: ROI of Using Startup Cafe’s Digital Marketing Services

This ROI calculator simulates the potential return you could realize by using Startup Cafe's digital marketing services. Calculate your ROI now!
February 8, 2019

MM016: DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)

Do you use the privacy-focused search engine DuckDuckGo? In this episode, Sandeep Mallya talks about DuckDuckGo's new milestone and its implications on Google.
February 6, 2019

7 Marketing Lessons I Learned from “All Marketers Are Liars” by Seth Godin

Seth Godin's book All Marketers Are Liars is a must-read for all marketers. Here are 7 important marketing lessons I learned by reading the book.
February 4, 2019

MM015: The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

In episode 15 of the Marketing Mantra podcast, Sandeep Mallya reveals the number 1 reason why people are leaving your website and never returning.
January 31, 2019

MM014: Is It Worth Spending Money on Bing Ads?

In this episode, Sandeep Mallya explains why you need to reevaluate Bing ads as an advertising platform and provides 3 key reasons why it's worth spending money on Bing ads.
January 26, 2019

[Podcast] MM013: How to Recover from a Google Panda Penalty

In this episode, Sandeep Mallya discusses the influence of Google Panda algorithm update on SEO and the steps you need to take to recover from a Google Panda penalty and reclaim your search rankings.
January 20, 2019

[Podcast] MM012: Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, Sandeep Mallya talks about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.
January 10, 2019

[Podcast] MM011: The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.
January 7, 2019

[Podcast] MM010: How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, Sandeep Mallya answers the all-important question—How long should your blog post be? Plus, he also reveals a tool that can help you arrive at the right word count for a blog post for any topic.
December 18, 2018

[Podcast] MM009: One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why Sandeep Mallya is going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.
December 16, 2018

3 Ways to Use Instagram IGTV for Your Business (With Examples)

There are several businesses that are already using IGTV to grow their brand's visibility. To that end, here are 3 ways you can use IGTV to grow and engage your Instagram audience.
November 20, 2018

[Podcast] MM008: The One SEO Tool You Aren’t Using (But Should)

In episode #8 of the Marketing Mantra podcast, Sandeep Mallya talks about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings.
November 10, 2018

[Podcast] MM007: Top 5 Productivity Tools for Entrepreneurs

In this episode, we reveal the top 5 productivity tools for entrepreneurs. Tune in to find out what tools you should be using to save time & be more efficient.
October 10, 2018

[Podcast] MM006: Thoughts on Google+ Shutting Down

Google is finally pulling the plug on Google+. In this episode, Sandeep Mallya shares his thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.
October 9, 2018

[Podcast] MM005: A Simple SEO Hack to Get High Quality Backlinks

In episode #5 of the Marketing Mantra podcast, Sandeep Mallya reveals a simple SEO hack you can use to build high-quality backlinks.
September 24, 2018

[Podcast + Transcript] 5 Impressive Marketing Tools You May Not Have Heard Of

In episode #4 of the Marketing Mantra podcast, Sandeep Mallya, founder/CEO of Startup Cafe Digital, talks about 5 marketing tools you may not have heard of.
September 18, 2018

[Podcast] MM004: 5 Impressive Marketing Tools You May Not Have Heard Of

In episode #4 of the Marketing Mantra podcast, Sandeep Mallya talks about 5 impressive marketing tools you may not have heard of.
August 31, 2018

Top 9 Social Media Scheduling Tools for 2018 and Beyond

Social media is evolving at a rapid pace and it can be daunting for marketers and entrepreneurs alike to keep pace. This is where social media scheduling tools can help you publish content on a consistent basis and save precious time that you can then devote to more important tasks. By using the right scheduling tools, you can have an active presence on all your social channels and perfectly time your posts on each channel by scheduling content in advance. In this article, we’ll reveal 9 of the best social media scheduling tools you can use to manage your social media channels and optimize your social presence.