Case Study: Axilor Ventures

Industry: Startup Accelerator

Client Success Stories

About Axilor Ventures

Axilor supports early stage entrepreneurs in eCommerce and clean-tech industries through its Accelerator programs. It was founded by some of the iconic entrepreneurs and business leaders, which include Kris Gopalakrishnan, S D Shibulal, Professor Tarun Khanna, Srinath Batni and Ganapathy Venugopal.

The Challenge

For their 1st Accelerator program, Axilor wanted to generate awareness and receive quality applications from social media. They wanted to build a solid social media presence that would eventually generate quality applications from aspiring entrepreneurs in eCommerce and clean-tech industries.

Our Approach

Once we achieved sufficient organic growth for Axilor’s Facebook and LinkedIn pages, we focused on increasing the engagement rate of their posts by creating content that was informative and educative to their target audience of aspiring entrepreneurs.

We identified content pillars that would appeal to their audience and then designed an editorial calendar to create a consistent stream of social media content.

We also ran Facebook ads, using different ad creatives, to generate relevant applications for their 1st Accelerator program.

Results

We boosted Axilor’s web traffic by 10X and application rate by 3X. 42% of the traffic for Axilor website came from social media and a majority of applications were received through Facebook & LinkedIn.

Website

axilor.com

Headquarters

Bangalore, India

How we helped Axilor:

Social Media Content Strategy & Management, Custom Graphic Design, Infographic Design, SEO Services

Startup Cafe set up the social media presence of Axilor Ventures. The team showed great diligence in keeping it timely and up to date, and would prompt us to contribute on a regular basis.

Udhay Shankar

Head – Accelerator Program, Axilor Ventures

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