It’s time to reconsider Google+. A social network which you probably abandoned years ago is making a slow, but steady revival, and social media marketers are beginning to take notice.
While it will never replace the likes of Facebook and Twitter, you can still leverage Google+ to drive massive amount of traffic back to your website.
In this article, we’ll show you 4 ways in which you can leverage Google+ for increased organic traffic.
1) Use Google+’s formatting options for your posts to stand out
Unlike Facebook and Twitter, Google+ posts act more like mini blog posts. This means your posts can have headlines, bullet points, and other formatting options.
In order to make your posts stand out amidst thousands of other posts, make sure you’re using these formatting options:
*This is a Bolded Headline*
Mix and match styles: _*Bolded Italic*_
*1.* Point One
*2.* Point Two
*3.* Point Three
• Point 1
• Point 2
• Point 3
2) Write Longer Posts
Don’t be afraid to write longer posts on Google+.
Instead of simply posting a link to your latest blog post, add a summary of your most important points. Give people additional context as to why they should read and share your content.
A few minutes tweaking your Google+ posts may mean extra traffic to your website.
3) Use Images
Google+ is more of a visual medium. A vast majority of top posts on Google+ use images. Even GIFs are quite popular on Google+, introduced on the social network long before Facebook and Twitter.
So when you’re sharing a link to your latest blog post, make sure the image links to full-size version and not the URL. Include the URL in the text as shows in (1).
4) Use Targeted Sharing
Most people set their sharing to “Public”, thinking this helps them reach more people. In fact, there is a better way to maximize your content’s reach on Google+, as long as you’re using it wisely.
By adding select individuals from your circles to your share settings, the users with whom your post has been shared get a Google+ and an email notification. Used smartly, these notifications can greatly improve your post’s engagement. Be sure not to indulge in blogspam. Use this option for your most important posts only.
While Google+ is not as popular as other social networks, it can still help you generate quality traffic to your site, provided you use it less like a social network, but more like an extension to Google.
Below are links to more helpful tips on Google+ from other reputable sources:
- 5 Google+ Marketing Tips from the Pros (Social Media Examiner)
- Google+ Tips from the Experts: 13 Ways to Gain Engagement (Buffer)
- 6 Reasons Why You Shouldn’t Give up on Google+ Just Yet (99signals)