May 24, 2024
A social media calendar is a planning tool that details the schedule of all your social media posts, ideally prepared for month-long posting. Check out our step-by-step guide to creating your own social media calendar.
December 2, 2021
Businesses have started feeling the heat since Facebook’s 2018 algorithm change, promoting “meaningful engagement” between friends and family. Does this mean organic reach on Facebook is almost over? Not entirely.
November 30, 2021
Make sure your social media strategy for 2022 incorporates these features - to show you as a brand that’s up-to-date and relevant.
September 5, 2021
If this is your first time hiring a digital marketing agency or you are looking to replace your current partner agency, you need to do some serious prep work. Here are some of the most important questions you should be asking.
February 14, 2020
In this edition of "Social Media Buzz this Week," Sandeep Mallya shares his thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature.
October 8, 2019
![[Podcast] MM035: This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories](https://www.startupcafedigital.com/wp-content/uploads/2019/11/social-media-news-sept-2019.jpeg)
Welcome to the September 2019 edition of "This Month in Social Media." Tune in to this episode to learn more about the top 3 news stories in social media marketing.
August 30, 2019
![This Month in Social Media [Aug 2019]](https://www.startupcafedigital.com/wp-content/uploads/2019/09/smm-news-aug2019.jpeg)
In episode 30 of the Marketing Mantra podcast, Sandeep Mallya shares the top 3 social media news stories in August 2019.
August 19, 2019
In this post, we will discuss the three best Facebook ad examples used by brands and identify the aspects that make them work.
July 28, 2019
In this episode, we discuss the art of paid content promotion. Sandeep Mallya is joined by Daniel Daines-Hutt from AmpMyContent.
June 10, 2019
![[Podcast] MM025: How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson from Growth Cave](https://www.startupcafedigital.com/wp-content/uploads/2019/06/fb-ads-email-list.jpeg)
Did you know you could grow your email list exponentially with Facebook ads? Tune in to this podcast episode to learn how to leverage Facebook ads to grow your email list.
May 31, 2019
In this episode, Sandeep Mallya reveals a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy.
May 1, 2019
Whenever we are uncertain of making a decision, we follow other people assuming that they're doing the right thing. Let's dive further on how to use social proof in your marketing.
March 30, 2019
In this episode, Sandeep Mallya talks about Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it.
January 20, 2019
In episode #12 of Marketing Mantra, Sandeep Mallya talks about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.
January 10, 2019
If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.
December 18, 2018
One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why Sandeep Mallya is going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.
December 16, 2018
There are several businesses that are already using IGTV to grow their brand's visibility. To that end, here are 3 ways you can use IGTV to grow and engage your Instagram audience.
October 10, 2018
Google is finally pulling the plug on Google+. In this episode, Sandeep Mallya shares his thoughts on Google+ shutting down and its implication for social media marketers. Tune in to hear why Google took this decision and its implications for social media marketers.
September 24, 2018
In episode #4 of the Marketing Mantra podcast, Sandeep Mallya, founder/CEO of Startup Cafe Digital, talks about 5 marketing tools you may not have heard of.
August 31, 2018
Social media is evolving at a rapid pace and it can be daunting for marketers and entrepreneurs alike to keep pace.
This is where social media scheduling tools can help you publish content on a consistent basis and save precious time that you can then devote to more important tasks.
By using the right scheduling tools, you can have an active presence on all your social channels and perfectly time your posts on each channel by scheduling content in advance.
In this article, we’ll reveal 9 of the best social media scheduling tools you can use to manage your social media channels and optimize your social presence.