Marketing Mantra Podcast | Hosted by Sandeep Mallya

June 6, 2019

[Podcast] MM024: Startup Culture Series: The Unique Case of Zappos

In this newly-launched series at Marketing Mantra, called the "Startup Culture Series," we'll focus on unique case studies and share our views on startup best practices. Sandeep is joined by his co-host, Raksha Shenoy (his wife 😀) who has over a decade of experience in the HR space.
June 5, 2019

[Podcast] MM023: Thoughts on Apple Shutting Down iTunes

In episode 23 of Marketing Mantra, Sandeep Mallya shares his thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands.
May 24, 2019

[Podcast] MM021: 3 Best WordPress Plugins to Double Your Site Traffic

WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, Sandeep Mallya talks about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement.
April 15, 2019

[Podcast] MM019: Google+ is Back (But Probably Not the Way You Think)

Google+ is back in an all new avatar. In this episode, Sandeep Mallya talks about Google’s surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more.
January 20, 2019

[Podcast] MM012: Snapchat has the Happiest Users (according to Snapchat)

In episode #12 of Marketing Mantra, Sandeep Mallya talks about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find out.
January 10, 2019

[Podcast] MM011: The One Instagram Tool You Have to Use to Drive Traffic and Conversions

If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and entrepreneurs. Luckily, there's an Instagram marketing tool that can side-step this limitation and drive tons of traffic to your website.
January 7, 2019

[Podcast] MM010: How Long Should Your Blog Post Be?

In episode #10 of the Marketing Mantra podcast, Sandeep Mallya answers the all-important question—How long should your blog post be? Plus, he also reveals a tool that can help you arrive at the right word count for a blog post for any topic.
December 18, 2018

[Podcast] MM009: One Simple (Yet Super Effective) Way to Get More Twitter Followers

One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why Sandeep Mallya is going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not just relevant, but who are also genuinely interested in your tweets.