September 2, 2025
Generative AI is transforming search from links to answers. Learn how GEO-readiness can help your business stay visible, build authority, and thrive in the future of SEO.
August 28, 2025
Discover how Generative Engine Optimization (GEO) helps your brand get cited in ChatGPT, Perplexity, and Google SGE. Learn the key principles, frameworks, and tools to stay visible in the era of AI-driven search.
June 8, 2024
As Google continues to evolve, the integration of AI-powered features into its search engine is reshaping the landscape of Search […]
May 24, 2024
It seems difficult, but it is possible to get ahead of your advertising competitors with a small budget. All it takes is going the extra mile in researching and organizing your campaigns. Read on for a step by step guide to winning with less on Google Ads.
May 24, 2024
A social media calendar is a planning tool that details the schedule of all your social media posts, ideally prepared for month-long posting. Check out our step-by-step guide to creating your own social media calendar.
June 13, 2022
In order to help you figure out which KPIs to track, this article will list down the metrics you need to track to analyze your digital marketing strategy to increase traffic, leads, and sales.
December 2, 2021
Businesses have started feeling the heat since Facebook’s 2018 algorithm change, promoting “meaningful engagement” between friends and family. Does this mean organic reach on Facebook is almost over? Not entirely.
December 1, 2021
Designing landing pages for conversion is just as important as crafting a relevant campaign. Here are 6 actionable tips to build effective landing pages.
November 30, 2021
Make sure your social media strategy for 2022 incorporates these features - to show you as a brand that’s up-to-date and relevant.
September 15, 2021
There’s a time and place for outsourcing. The key is to know when to outsource what. Here's a list of things you should (and shouldn't) outsource when it comes to digital marketing.
September 5, 2021
If this is your first time hiring a digital marketing agency or you are looking to replace your current partner agency, you need to do some serious prep work. Here are some of the most important questions you should be asking.
January 17, 2021
Some SEO techniques tend to do more harm than good. Here are the 4 most common SEO mistakes you should avoid at all costs.
April 29, 2020
![[Podcast] MM046: Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast[Podcast] MM046: Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast](https://www.startupcafedigital.com/wp-content/uploads/2020/06/MM46-SCD-960x630.jpeg)
[Podcast] MM046: Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast
In this episode, Sandeep Mallya is joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.
April 23, 2020
![[Podcast] MM045: Top 3 Must-Watch Movies for Entrepreneurs](https://www.startupcafedigital.com/wp-content/uploads/2020/05/movies-2020-scaled.jpg)
In this episode, Sandeep Mallya reveals the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired.
April 13, 2020
![[Podcast] MM044: The Entrepreneur's Guide to Writing a Book w/ Michelle Vandepas from GracePoint Matrix Publishing](https://www.startupcafedigital.com/wp-content/uploads/2020/05/MM44-Social-Media-Post_042020.png)
In this episode, our host Sandeep Mallya will be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. You will find lots of great information in this episode, including different ways you can publish your first book and the mistakes first-time authors should be avoiding.
March 29, 2020
![[Podcast] MM043: Machine Learning and Marketing w/ John Wall from Marketing Over Coffee](https://www.startupcafedigital.com/wp-content/uploads/2020/05/MM-43-John-Wall-Interview_SM-Post_29032020.png)
In this episode, we'll be joined by John Wall, co-host of Marketing Over Coffee, where he'll be sharing his unique insights on SEO, SMM, & entrepreneurship.
March 24, 2020
![[Podcast] MM042: 3 SEO Bad Habits You Should Give Up Right Away](https://www.startupcafedigital.com/wp-content/uploads/2020/03/seo-2020.jpg)
In this episode, Sandeep Mallya reveals the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google.
February 14, 2020
In this edition of "Social Media Buzz this Week," Sandeep Mallya shares his thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature.
February 6, 2020
![[Podcast] MM040: Google's Featured Snippet Update - What Marketers Need to Know](https://www.startupcafedigital.com/wp-content/uploads/2020/02/google-2020-updates.jpeg)
Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic.
December 16, 2019
![[Podcast] MM039: Craig Campbell Interview - Epic Affiliate Marketing Strategies for Beginners](https://www.startupcafedigital.com/wp-content/uploads/2019/12/Podcast-Ep.-39-Promo.png)
In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies.