5 Social Media Goals for Your Business (And How to Track Them)
#1 Drive traffic to your website
Traffic from social media – How much of your traffic is coming from social media?
Bounce rate of social media traffic – What is the quality of the traffic from social media?
Clicks on your social media posts – How well is the messaging of your social media posts?
How to Measure Traffic to Your Website
#2 Increase Brand Awareness
Followers count – How many people can you potentially reach on social media?
Reach of your social media posts – How many people do your posts reach each day/week/month?
Engagement (Mentions, likes, shares, and RTs) – How many people are talking about your brand or sharing your social media posts?
#3 Social Media Customer Service
Response time – The time it takes for you to respond to your customers’ queries. Facebook even has a badge for this!
Number of Support Questions – Is there really a demand for social media customer service for your brand?
#4 Generate Leads
- Personal information collected through social media (mostly email addresses) – How many leads have you collected through social media?
- Downloads of your gated content – How many people visited from social media and downloaded your gated content?
- Participation – How many people participated in your social media contest or events and shared their information with you?
- Clicks on your lead-generation social media posts – How well is your messaging on those posts?
- Conversions of leads from social media – How good are the leads from social media?
How to Track Social Media Lead Generation
Google Analytics allows you to set goals and effectively track social media lead generation. If you haven’t yet set conversion goals on Google Analytics, here’s a comprehensive guide to get started.
Once you’ve a conversion goal set up, to view reports, go to Acquisition > Social > Conversions.
The conversion report will then show you how many leads your social media channels are bringing in and which channel is bringing in the most leads.
#5 Social Listening
- Customer conversations – How many conversations have you had with your customers on social media?
- Suggestions or feedback from social media – How many suggestions are you getting from your customers on social media?
- Product/content improvements made from those suggestions – How many of the suggestions influenced your product development or content production?
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