(This article was first published on Sandeep Mallya’s inbound marketing blog 99signals as “10 Best Snapchat Accounts to Follow for Marketing Inspiration“.)
When Snapchat was first launched in 2011, it was mostly targeted towards teens. But over the past few years, Snapchat has evolved into a powerful business app, offering a lot of opportunities for brands and marketers to reach out to a unique set of audience.
Snapchat currently has 166 million active users who use the app to keep up with friends, family, events, and to update everyone what they are up to. Several brands have started advertising on Snapchat to reach out to a highly engaged audience that’s connected at all moments of the day.
The Snapchat accounts featured in this article have one thing in common. They have a deep understanding of how the platform works. As a result, they know exactly what type of content will resonate with Snapchatters and engage them regularly, increasing their influence.
Needless to say, marketers can find a lot of fresh content ideas and inspiration from these Snapchat maestros.
Here are the 10 best Snapchat accounts – entrepreneurs, brands, and influencers – you need to follow for marketing inspiration.
10 Best Snapchat Accounts Marketers Need to Follow
1. Gary Vaynerchuck, entrepreneur and best-selling author
Gary Vaynerchuck is a serial entrepreneur and a best-selling author. He currently heads his own digital marketing agency called VaynerMedia, working with top brands such as Budweiser, Pepsi, and Toyota, among others. In the past, he has invested in companies such as Twitter, Snapchat, and Uber. He is also one of four mentors in the reality show Planet of the Apps along with Jessica Alba, Gwyneth Paltrow and Will.I.Am.
Follow Gary Vaynerchuck on Snapchat to get a sneak peek into how he builds his personal brand, along with great motivational tips on how to succeed in entrepreneurship.
2. HubSpot, inbound marketing company
HubSpot is the perfect example of a B2B brand that has successfully built an audience on Snapchat. Founded by Dharmesh Shah in 2006, HubSpot makes the best use of all major social media platforms to educate and entertain their target audience. Snapchat is no exception.
HubSpot uses Snapchat both as a marketing as well as a recruitment tool to showcase their work culture, inbound philosophy, and employees.
3. Peter Shankman, founder of HARO
If you’ve experience in SEO or PR, you’ve probably heard of Peter Shankman, the founder of Help A Reporter Out (HARO), a service that connects journalists and bloggers with influencers and thought leaders.
Shankman uses Snapchat to share his knowledge on PR and social media marketing.
4. Justin Kan, co-founder of Twitch
Justin Kan was one of the original co-founders of Twitch, the leading video platform and community for gamers which was acquired by Amazon for $970 million.
You can follow Justin Kan on Snapchat for entrepreneurial insights and to get a behind-the-scenes look at launching new companies.
5. Noah Kagan, founder of AppSumo
Noah Kagan is the founder of AppSumo. He was also employee #30 at Facebook and director of marketing at Mint.
Follow Noah Kagan on Snapchat to get insights into growth hacking and social media marketing. In quintessential Noah Kagan fashion, his posts showcase his amazing sense of humor.
6. Cisco, networking and telecommunications technology company
Cisco is probably not the first brand that comes to your mind while thinking of Snapchat. After all, why would a networking and telecommunications technology company want to leverage Snapchat? In this case, it’s not to showcase their highly sophisticated products, but to showcase their unique work culture.
Following Cisco on Snapchat is a must for B2B marketers who would like to leverage social media, but aren’t sure what to showcase. If you can’t get people excited about your products or services, then think about the other interesting aspects of your organization.
7. Chris Sacca
You may be familiar with Chris Sacca if you watch Shark Tank where he frequently appears as a ‘guest shark’. Sacca is one of the most prominent investors in Silicon Valley. He has invested in technology companies like Twitter, Uber, Instagram, and Kickstarter.
Follow Chris Sacca on Snapchat to get business tips and insights from one of the leading VCs in Silicon Valley.
8. Amazon, e-commerce company
Amazon uses Snapchat to share exclusive promotional codes for amazing deals, especially during the holiday season, and to create a sense of exclusivity for its Snapchat followers.
Follow Amazon on Snapchat to see how an e-commerce company promotes its services on the platform and to learn innovative promotional tactics.
9. Pat Flynn
Pat Flynn is the founder of Smart Passive Income, a blog where you can learn how to build an online business from scratch. He also hosts the popular Smart Passive Income Podcast and offers tons of how-to guides, tutorials, and videos to aspiring bloggers and entrepreneurs.
Follow Pat Flynn on Snapchat to a get insights into building a successful online business and get a behind-the-scenes peek at his podcasts.
10. Jay Baer
Jay Baer is an internet entrepreneur and a New York Times best-selling author. He is the founder of Convince and Convert, a social media consulting firm.
Follow Jay Baer on Snapchat to stay up-to-date with the latest content marketing and social media marketing trends.
Snapchat is a great place to find engaging content from influencers and brands. If you’ve just joined the platform and would like to learn ways to connect with your audience, then these are the best people to follow on Snapchat.
Hope you found this article useful. Did I miss out on any of the influencers you think should be included in this list? I’d love to hear from you. Please drop a note in the comments section.
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