Since the acquisition of Instagram by Facebook, it has become a powerful platform for businesses to spread awareness about their products and increase product sales, and app downloads.
But with over 5 million businesses using Instagram, it goes without saying that marketers need to think of new, innovative ways to differentiate themselves from the rest of the crowd.
Luckily, there are apps to make life easier for marketers. To save you time, we have made a list of 15 best apps which marketers should use to grow their presence on Instagram.
15 Best Instagram Apps for Marketers
Boomerang shoots a burst of 10 photos and then turns them into a GIF-style 10-second video that loops back and forth.
Marketers can use Boomerang to:
- Show off your new products
- Showcase a cool feature of your product
- Offer a behind-the-scenes sneak peak of the work that goes on at your workplace
Bonus: Check out this post by SimplyMeasured to learn more ways to leverage Boomerang for your brand.
Buffer, the popular social media scheduling app, recently started providing support for Instagram, making it easier for you to schedule content on the popular photo-sharing app.
When it’s time to post, Buffer will send a notification to your phone that loads your photo into Instagram with your prewritten caption saved to your phone’s clipboard, ready to be pasted.
Marketers can use Buffer for Instagram to:
- Manage Instagram marketing from a single dashboard
- Create a consistent schedule
- Track key analytics
Price: Free (Up to 3 social media accounts)
Layout creates collages by remixing your own photos (up to 9 photos) and instantly presents them in various combinations.
The app gives you complete creative control to tell a story and change the look of your regular photos to convey a mood or theme.
Marketers can use Layout to:
- Showcase company culture
- Post collage of your products
- Showcase the best of user generated content (UGC) from your community
- Share event photos
4. Pic Stitch
Pic Stitch quickly combines multiple photos and videos into one beautifully framed picture. You can select from 245 different layouts and even add music to your collage.
Marketers can use Pic Stitch to:
- Show behind-the-scenes photos of employees and offices
- Showcase event photos
This app is a must if you run an e-commerce business. Have2Have.It allows you to create, schedule, and post photos and videos, and link them to your products online, making it easier for users to purchase the items featured on your Instagram feed.
Marketers can use Have2Have.It to:
- Drive traffic to your e-commerce website and boost revenue
- Make it easy for your followers to shop
Price: Free on iOS, Android users can try it free for 30 days
Repost makes it easy to #Repost your favorite photos & videos on Instagram while giving credit to the original Instagramer.
Marketers can use Repost to:
- Share UGC on your Instagram feed to show appreciation towards followers
- Repost content from employees and clients.
Prisma transforms your photos into artworks using the styles of famous artists: Munk, Picasso as well as world famous ornaments and patterns.
Marketers can use Prisma to:
- Add a mix of variety and creativity to your photos
- Promote UGC
Ink361 provides insights for marketers, analysts and brand leaders to grow and engage with their audience on Instagram.
Marketers can use Ink361 to:
- Engage with your audience, understand what drives engagement and growth
- Monitor and compare competitors.
Quick makes it super easy to add text to images and upload them to Instagram, all from within their app.
Marketers can use Quick to:
- Promote an event
- Caption your products
- Create a fun meme
- Share quotes
Over allows you to create visually appealing graphics for Instagram while you’re on the go.
Marketers can use Over to:
- Create graphics on the go
- Share inspirational quotes
- Post short instructions on how to use your product
- Share event invites.
Available only on iOS
Flipagram allows you to take a series of photos and put them together to create a quick slideshow video for Instagram.
Marketers can use Flipagram to:
- Introduce your new product in a fun, unique way
- Post UGC content from your fans onto your Instagram feed to show appreciation
- Showcase office culture.
Later is an Instagram scheduling app which helps you create a queue of posts and then receive notifications when they’re due to go out.
Marketers can use Later to:
- Schedule photos/videos at optimal times
- Easily find great posts on Instagram from your community so you can engage with them and repost their content.
Price: Free (1 Instagram account)
Websta is an Instagram analytics tool which enables marketers to get a deeper understanding of their community. The insights obtained via Websta helps you improve engagement with your followers and find new potential fans on Instagram.
Marketers can use Websta to:
- Get insights about your posts and engagement
- Interact with your followers
- Customize your Instagram feed by themes and follow posts chronologically
- Explore top brands, influencers, and hashtags on Instagram.
Hyperlapse shoots polished time lapse videos that were previously impossible without bulky tripods and expensive equipment.
Marketers can use Hyperlapse to:
- Create buzz for new products
- Give your followers a behind-the-scenes view of your work culture
- Build excitement around events
- Highlight product features.
Bonus: Check out this post from Social Media Examiner on how businesses can use Hyperlapse to engage Instagram followers.
Available only on iOS
Crowdfire analyzes your Instagram account and takes you through a few quick tasks everyday that are personalized to your goals (more followers, more visitors, sales, etc.).
Marketers can use Crowdfire to:
- Monitor your Instagram account in real-time
- Grow your followers and increase web traffic.
Over to You
So these are the 15 apps which can help you create quality content on Instagram while saving you time.
Did we miss out on any of your favorite Instagram apps? Let us know in the comments section.
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