As competition determines the quality of business success, marketing and advertising strategies have never become more pivotal. With the rise and indispensability of internet technology in business growth nowadays, not to be tuned to social media means great revenue loss.
Reaching your target audience and customers has never been more dependent on the skilful implementation of social media. This process however requires original and creative content writing, skilled domain and website building, and high-quality product reviews. With all of these dilemmas at bay, tied with the acknowledgement that one person is not enough manpower, you have then to plunge into the question of whether or not you should hire someone to manage your virtual platforms in the person of social media manager.
While the one previously posited is a bit general, and if you’re really serious of a social media manager, you need to broaden the query to weigh who would be the most valuable to be in the position. Remember, you are taking a business leap; one that will ensure you greater engagement from audiences and customers so you need to invest here a lot of scrutiny.
To ease the burden of thinking for possible considerations with regards to your query, let us narrow down helpful premises that you may want to ask your future social media manager.
Q1: Explain what social media platform will help my business the most.
It is important to answer this question since not all social media platforms are equally famous. If they say Facebook, Instagram and Twitter for starters, then they are on the right track. These 3 here compose the holy trinity of the virtual public sphere. Having said that, they need to elaborate on their choice and explain why your business needs to be in these 3 social networks.
Also ask what words best describe your business and see how he handles different tactics in advertising your products in different social media platforms.
Q2: What social marketing metrics must a business monitor regularly?
The correct answer to this one is engagement and leads. Engagement means that the person in charge of your social accounts should be able to make people talk about your business by managing your social media reach. If your social media manager is able to achieve this, it means that they are coming up with quality content that is informative, creative and interesting.
On the other hand, generating leads is one thing, but responding to them immediately is another thing. Your social media manager must achieve both; he/she must be able to generate leads and respond to your leads readily.
Q3: Is he/she accustomed to good social customer service and social marketing environment?
Good social customer service means that your social media manager must possess patience and empathy especially when unprecedented conflicts arise. They must be efficient in coming up with proper conflict resolution strategy for varied customers. More so, they must also be accomplished in social marketing environment. They must be good virtual conversationalists. They must be well-versed with properly instructing customers with how they could get to their desired destination if their queries are not sales-oriented.
Q4: How would he/she budget your social media advertising allocation?
You may want to ask them to device a sample financial plan for you to see how well they are at allocating budget for your social media advertising. Have them implement this plan experimentally to see if it will work. If it does and it does well enough, then hire them. A good financial plan must not only include the finances but it must also involve time management, skilled and efficient manpower, monitoring, attention and training.
Q5: Do they have experiences in content writing?
It is always a wise decision to take a chance on people with experience. Having a social media manager with a good grasp of SEO writing, content and social media writing is an edge especially in saving time and resources for training. Should they be inexperienced with any of the mentioned fields, having a working blog spot where they post regularly could be a plus.
Q6: What are their first goals when hired and what will be their strategies to generate leads?
Do not get easily overwhelmed with facts and figures. It is far more important that they could give you an answer pertaining to how they will build an in-market audience and how they plan to engage with a specific type of audience. You need a solid audience base not a follower barrage! Also, in strategies to generate leads, they must be able to lay down simple but quantifiable and attainable strategies. There’s no use to being grand if you will not be able to pull it off. It will be a waste of time, effort and resources.
It has been then simplified to you how to land on a good social media manager. The rest is in your hands, if you are really considering getting one. Statistics and trend-wise, hiring one will be a sound choice. Choosing the right one would be the harder task. So get on with the asking and spend real time in the evaluating.