Landing pages are essential tools for marketers to generate leads and increase email signups.
With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or simply prompt a visitor to subscribe to email updates from your site. For landing pages to be effective, you need a landing page builder that is easy to use and includes basic features such as predesigned templates, integration with email marketing services, A/B testing, and at the same time, be affordable for small business owners and professional bloggers.
Here’s a list of 5 best landing page builders that can help you create professionally-designed, conversion-friendly landing pages.
5 Best Landing Page Builders for Your Business
Instapage is currently one of the most popular landing page builders on the market. It consists of all the top features that a landing page requires to turn traffic into conversions.
The basic plan, which starts from $79/mo (paid annually), gives you access to hundreds of mobile-friendly pre-designed templates which are conversion-optimized to help you generate leads for your business. You also get access to Instapage’s amazing image library which consists of royalty-free stock images, vectors, and videos. With Instapage’s easy-to-use drag and drop page builder, you can design stunning landing pages and publish them within minutes.
Furthermore, landing pages designed using Instapage integrate smoothly with almost all the leading email marketing service providers (ESPs), making it super easy for you to start growing your email list at a rapid pace.
Pricing: Annual vs Monthly Billing – With all the landing page builders in this list, you get to save a ton of money by opting for annual billing. If you opt for monthly billing, this is what you’ll have to pay for Instapage’s 3 packages – 76$/mo (Core), $126/mo (Optimizer), and $225/mo (Agency). If you’d like to be billed annually, then these are the prices – $68/mo (Core), $113/mo (Optimizer), and $203/mo (Agency).
If you’d like to try some of the features before making your purchase decision, then you can opt for the 14-day free trial by clicking on the link below.
Landingi allows you to create and optimize your own custom landing pages without any programming skills.
Landingi offers a great selection of predesigned templates and provides you with all the tools necessary to design and customize your own landing pages, so you can convert visitors into leads. The basic plan (Create) starts from $29/month, making it one of the most affordable landing page builders on the market.
The basic plan lets you create unlimited landing pages for unlimited visitors, providing you with 100+ high-converting templates and all the necessary email integrations. However, for advanced features such as A/B testing, webhooks, and autoresponders, you’ll have to upgrade to Automate ($49/mo) or Agency plan ($109/mo).
Pricing: Annual vs Monthly Billing – If you choose annual billing, these are your pricing options – $29/mo (Create), $49/mo (Automate), $109/mo (Agency), and $185/mo (White Label). If you’d like to pay month-on-month, then you’d have to pay as follows – $39/mo (Create), $69/mo (Automate), $149/mo (Agency), and $249/mo (White Label).
You can sign up for a 14-day free trial to evaluate all the key features.
Unbounce is one of the most highly-reputed landing page builders on the market. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.
With pricing plans starting from $99/month, it’s certainly not the cheapest landing page builder. The basic plan (Essential) includes access to 75 landing page templates and consists of features such as A/B testing, WordPress & HubSpot integration, and SSL encryption. But to access more landing page templates and advanced features such as client sub-accounts, you’ll need to upgrade to Premium ($199/mo) or Enterprise ($499/mo) plan.
Pricing: Annual vs Monthly Billing – With annual billing, these will be the prices for the 3 plans – $79/mo (Essential), $159/mo (Premium), and $399+/mo (Enterprise). And with monthly billing, this is what you’ll have to pay – $99/mo (Essential), $199/mo (Premium), and $499+/mo (Enterprise). To test out all the features, you can sign up for a 30-day free trial by clicking on the link below.
Leadpages is a popular landing page building software that offers powerful templates and tools to optimize leads and sales for your business. You get 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, ecommerce, fitness, etc). Leadpages’ easy interface and drag-and-drop builder helps you customize your landing pages without any tech skills.
Aside from advanced features such as A/B testing and built-in payments, you also have the option to create lead capture pop-ups that can help you collect leads from anywhere on your site.
The Standard plan is priced at $25/month when paid annually. It includes key features such as the free landing page templates, unlimited pages and traffic, and a $100 Google AdWords credit. However, if you’d like to access advanced features such as A/B testing, and Leaddigits Text-to-Opt-in codes, you’ll need to upgrade to Professional ($48/mo) or Advanced plan ($199/mo).
Pricing: Annual vs Monthly Billing – The monthly subscription price for Standard and Professional plans are $37 and $79 respectively. The monthly option is not available for the advanced plan. You can save 39% with annual billing and the pricing changes to $25 (Standard), $48/mo (Professional), and $199/mo (Advanced). Leadpages provides a 14-day free trial and you can sign up for the same by clicking on the link below.
Lander is yet another landing page builder that helps you design high-converting landing pages in minutes. The basic plan, which starts from $16/mo for 5000 visitors, has all the features necessary to create beautiful landing pages, including easy-to-use editor, A/B testing tool, and autofill forms.
Pricing: Annual vs Monthly Billing – Like all the other tools above, you get to save a few bucks by opting for annual billing. For monthly payments, the pricing for each of the plans is as follows – Basic ($36/mo), Pro ($79/mo), and Pro Plus ($199/mo). And for annual billing, the pricing plans are – Basic ($16/mo), Pro ($42/mo), and Pro Plus ($83/month).
Creating high-converting landing pages is extremely important for lead generation and higher conversions. If you want your online endeavor to succeed, you need a reliable landing page builder by your side. The landing page creators listed above will provide you with all the necessary features and tools to create and customize landing pages that convert.
This article was originally published on Sandeep Mallya’s inbound marketing blog, 99signals.