Our SEO PRO Tip of the Week is showcasing the importance of LSI Keywords.
Latent Semantic Indexing (LSI) keywords are “synonyms and closely-related terms”. Google uses LSI keywords to evaluate a page’s relevancy and quality.
In other words, when you include LSI keywords in your content, you help search engines determine what your page is all about.
How do you find these LSI keywords? Just give a Google search and scroll down to the bottom of the page to see “Related Searches”. So if you’re writing an article on “SEO Tips”, the LSI keywords you should include in your content are “seo techniques” and “seo tips for beginners” as you can see below.
If you’re an SEMrush user like me, you can find even better LSI keywords by following these steps:
- Type your keywords in the SEMrush search bar
- Scroll down to see “Phrase Match Keywords” and “Related Keywords” for your search terms
- Pick a couple of keywords from each category and include them in your content
You can do this for free by signing up for a FREE 30-day trial of SEMrush.
Need more on-page SEO tips? Check out this post.